The Biggest Inventory Challenges for Online Booking Sites: Latest from Skift Research
Skift Take
Many online travel agencies are no longer specialists in one product, instead aiming to become one-stop shops. The platform that a booking site can offer is a key part of its competitive moat and the contours of supply at Booking Holding and Expedia vary widely from each other.
Skift has broken its online travel agency coverage this year into a multi-part series exploring different aspects of the business model in depth. The second part of our series, The State of OTAs 2018 Part II: Supply, looks at the inventory and supplier aspect of online travel agencies in North America and Europe. The first part of the series examined the advertising spend of these same sites, while a forthcoming piece will look at emerging market booking platforms.
Preview and Purchase
While online marketing is becoming democratized, supply is
