How Booking Is Trying to Solve Travel's Pain Points
Skift Take
Travel is full of discovery — sometimes not for the better. The CMO of Booking.com explains how the company is trying to ease some of those unhappy surprises.
Pepijn Rijvers remembers one particularly frustrating travel moment from his own life: arriving in Sofia, Bulgaria, to a cacophony of cab drivers and choosing one — only to discover he'd paid five times as much as he should hav
