Travel’s Greatest Acquisition and 8 Other Digital Trends This Week


Skift Take

This week in digital news, we released a major undertaking: the oral history of the Booking.com acquisition. This is a must-read for anyone who wants to understand the inner workings of online travel.

Digital Travel News Weekly Roundup

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends. For all of our weekend roundups, go here.
>>This is the oral history of Priceline's two deals, the acquisitions of Active Hotels and Bookings B.V., that created Booking.com, and continue to shape the course of online travel and the competitive landscape today. The twin transactions were among the greatest Internet deals of all time, and their lessons are relevant to startups and dealmakers in any industry: Launching The Oral History of Travel’s Greatest Acquisition Booking.com >>The stars were seemingly aligned when Booking.com made its move. The big U.S. players were too comfortable with their huge margins from the merchant model; Booking.com focused on independent hotels; and search en