Video: Naspers Group Investment Exec Sees Consumer Focus Shifting From Price to Convenience
Skift Take
Are consumers discarding price-consciousness for convenience? Uber is convenient, but it's also cheap. These dueling preferences aren't clear-cut, and the trends will remain complex.
A substantial change in consumer behavior is under way. If it's true, then companies like Kayak, TripAdvisor and Skyscanner, which find consumers pouring through sometimes-miniscule rate and fare differences looking for a deal, may have to pivot.
Speaking at Skift Forum Europe in Berlin in April on a panel about investor strategies, Cristina Berta Jones, chief operating officer of B2C e-commerce for Naspers Group, said consumers "universally" want the same thing, and ar
