Amazon, Group Travel, and Loyalty: 3 Charts From Our Skift Research Reports
Skift Take
Amazon is posing a threat. Chinese tourists are spotted everywhere and the loyalty war is getting ever more intense. Common threads? It's a disruptive phase for travel that requires nimble strategies.
Summer is here. Year 2018 is halfway through. We at Skift have written hundreds of articles covering the hot and the not-so-hot areas in travel thus far. For this short piece, we will show you a few charts extracted from a select Skift Research reports published this year. The common thread? They are all topics that travel stakeholders need to think about, deeply.
Will Amazon Enter the Travel Market?
Chart reads: Amazon’s product offerings penetrate categories that account for over 25 percent of total consumer expenditures. Travel is one of the few remaining discretionary categories that Amazon has yet to expand into.
Source: Amazon: Lessons, Threats, and Opportunities for Travel
With Amazon’s track record of moving into new markets, it’s hard to believe that Amazon won’t enter the travel market. The question is not if, but when and how.
(One more evidence o
