New Skift Research Report: The Crisis in Online Travel Agency Advertising
Skift Take
Online travel agencies remain essential to the travel industry as consolidators of, and clearinghouses for, advertising dollars throughout the space. We do not see OTAs being removed from this position easily, but challenges are growing by the day.
Skift is dedicated to following the nuances of the online travel agency (OTA) market. With more happening online than ever, we will be breaking our OTA coverage into a multi-part series this year exploring different aspects of the business model in depth. The first part of our series looks at advertising spend by online travel agencies in North America and Europe. Upcoming parts of the series will include a look at OTA-supplier dynamics and emerging market OTAs.
To help you understand these questions and more, today we are launching the firs
