These 10 U.S. Zip Codes Buy the Most Travel Online
Skift Take
Don't be jealous of residents from these U.S. zip codes, which generate the most hotel and flight bookings. Travel is the rare thing you buy that makes you richer no matter where you're from.
It probably won't surprise you to learn that some of the ritziest areas of the United States are big buyers of travel online. But many of us are curious about which neighborhoods, specifically, buy the most travel.
So Skift asked Adara, the Palo Alto-based travel data aggregator, to pinpoint the U.S. zip codes that buy the most travel online.
In an exclusive survey, the company examined purchases made between October 2017, and April 2018 that resulted in travel domestically and internationally. It examined all flight and hotel bookings — not searches, only actual transactions — made on desktop computers and mobile devices for travel done with its more than 190 data partners.
Major brands, such as American Airlines, United, Marriott, and Hyatt, give data — without including personally identifiable information — to the company in exchange for broader insights about the patterns in how hundreds of millions of people research and buy travel online.
Some caveats: The following data show where people buy their travel, meaning where they are at the time they make their purchase — not their destination. Many people purchase travel while at work, though they're commuting from elsewhere, which confuses geographic attribution.
Related to that: Some bookings are inferred to be within a five-mile radius of a zip code when other details are absent, though there's no double-counting. For example, a few of the zip codes in this list are primarily Postal Office mailing facilities.
In short, these lists reveal robust pat
