Skift Take

This week in hospitality, the industry approaches a moment of truth: How can hotels hate and also participate in short-term rentals? Another long-term challenge: mastering sustainable practices.

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines hospitality.

For all of our weekend roundups, go here.

>>Now that AccorHotels, Hyatt, and Marriott have started getting into homesharing, what does that mean for the hotel industry’s crusade against it? Can AH&LA continue to fight Airbnb when some of its members are now actively participating in the short-term rental space? Hotel CEOs’ Views on Homesharing Evolve Even as Industry Remains Critical

>>Hilton’s goals are both lofty and commendable, and it’s clear from the data that travelers do care about sustainability and having a positive social impact. But is caring enough to translate into real action? That’s the even bigger challenge: Hilton Sets Lofty, Sustainable Tourism Goals: Will It Matter?

>>My Place Hotels CEO Ryan Rivett’s views on hospitality are contrarian, but judging from the growth of his brand, he just might be onto something: My Place Hotels CEO: The Economy Hotel of Yesteryear Is Dying

>>While most American road trips are DIY, created piecemeal on a budget, the luxury set has options and smart travel brands know who to target: Tours and Hotels Look for Innovative Ways to Cater to Luxury and Budget Road Trippers

>>With Oceanwood (mostly) checking out and HNA looking to sell, it’s all change at NH Hotels. Maybe this will kick off the consolidation in the hotel market that so many have predicted: Minor International Pays $225 Million to Boost Stake in Spain’s NH Hotels

>>Hyatt seems to realize not only that small businesses are the most untapped portion of corporate travel, but that a solid business travel experience can lead to dividends on the leisure side as well. Whether this program catches on is another story, though: Hyatt’s New Corporate Travel Program Aims for Small Businesses

>>Hotel companies are reporting strong earnings from corporate business. This is as good a sign as any that the latest business travel boom has continued into 2018, and it will be interesting to see how this tees up corporate hotel rate increases that make business travel even more expensive for companies: Business Travel Booms as Hotel Chains Reap the Rewards

>>There’s a fine line between what some might deem edgy and what some might find insensitive: The Palms New Ad Campaign Aims for High Art, But Does It Miss the Mark?

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Tags: hospitality, trends, trends roundups

Photo Credit: The Grand Hyatt New York. Hyatt is one of several hotel companies getting into homesharing. Ludovic Burtron / Flickr