TripAdvisor Bets on Activities and 8 Other Digital Trends This Week


Skift Take

Once again this week we heard of the mighty potential of tours and activities, this time from TripAdvisor CEO Stephen Kaufer. Meanwhile, personalization continues to be a theme on the minds of many travel executives these days.

Digital Travel News Weekly Roundup

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends. For all of our weekend roundups, go here.
>>The tours and activities sector is not hotels 2.0. It's a massive business opportunity, though. TripAdvisor CEO Stephen Kaufer estimated it will be about half the size of the hotel sector, with similar take rates. That's indeed very substantial: TripAdvisor CEO Doubles Estimate of Attractions Business to $2 Billion >>Priceline showed up with a new brand and better partner access last week, which should please those who use the Points International network: Priceline Deal Means Clo