OpenTable Adds Business Insights to Restaurant-Facing Guest Center


Skift Take

Analytics have become an indispensable feature of table management software programs, and OpenTable's latest update is on par with what we're seeing across the board.
Guest-facing reservations are just one part of the reservations service puzzle.  Another: restaurant-facing products aimed to help restaurants manage their tables and, increasingly, guest relationships. OpenTable has just announced a major update to its Guest Center product for restaurants: more business intelligence tools aimed to give restaurant operators more insight into the data the surrounds daily operations like booking, customer relationship management, occupancy, and more. Guest Center is OpenTable