New Skift Research Report Offers Best Practices For Attracting Chinese Tourists
Skift Take
Chinese outbound travel continues to boom and shows high potential for future growth. Travel brands and destinations need to understand the evolving behaviors and preferences of Chinese travelers in order to most effectively appeal to this market.
For travel brands and destinations around the world, the Chinese outbound tourism market has become a top priority. Not only did a whopping 135 million tourists originate from China in 2016, but their total travel spending was more than double that of outbound travelers from the U.S. Even more staggering is the room for growth in the market, considering that less than 10 percent of China’s population even has a passport.
To help you understand that market better, we are launching today the latest Skift Research report, Best
