Newly Rebranded Priceline Has Global Ambitions
Skift Take
If you follow the money, you'll see that Booking.com, for good reason, is the parent company's favored brand even in the United States. Priceline, though, does have brand recognition and will try to make the most of it given the hand that it has been dealt.
While parent company Priceline Group changed its name to Booking Holdings a few months ago, the holding company's original brand, Priceline.com, has quietly changed its name to Priceline.
Priceline CEO Brett Keller told Skift Monday that the name change, which he characterized as more modern and better for social media than Priceline.com, hasn't been announced yet. In fact, the Booking Holdings website still lists the brand as Priceline.com.
However, the U.S. company's new ad campaign to mark its 20th anniversary indeed refers to the brand as Priceline.
Keller, a 19-year company veteran who became CEO in 2016, sat down with Skift at a press event Monday in Manhattan along with its ad pitchman William Shatner to mark the company's two decades in existence.
Speaking about strategy, Keller said Pricel
