OpenTable Redesigns Its Mobile App for the Hangry
Skift Take
Subtle changes — like changing the default reservation time — have big impact in OpenTable's latest mobile app redesign.
OpenTable has a new iOS app, designed to serve the hangry — that is, anyone who is looking for a nearby restaurant right now. According to the company's vice president of marketing, Scott Jampol, 56 percent of OpenTable's reservations are made on mobile devices. Of those, roughly half are same-day reservations, and a quarter are made within three hours of dining.
"The redesign is a direct response to
