Expedia Sold More Than $500 Million in Tours and Activities in 2017
Skift Take
Expedia's half-billion dollars of online sales may seem large. But it's a tiny sum in the context of the company's overall sales. It is still early days for the online management and distribution of activities, despite the recent frenzy of startup acquisition.
For the first time, Expedia Group hinted Thursday at how well its tours and activities business is performing.
During a first-quarter 2018 earnings call, CEO Mark Okerstrom said the company generated "north of half-a-billion dollars in bookings" in full-year 2017 across its Things to Do and Local Expert businesses — a figure later confirmed by company spokesperson Sarah Gavin.
Okerstrom also said that in the first quarter of 2018 Expedia grew its activities transactions by approximately 20 percent.
The mention was notable because the online travel giant has been generally tight-lipped about its activities sales.
Okerstrom may hav
