Listicle Platform Culture Trip Raises $80 Million to Build Online Travel Agency
Skift Take
Who knew that adding affiliate booking links to the hotels mentioned in articles and videos could earn record levels of investment?
Perhaps it's a coincidence, but every time content becomes king, economies tend to reach a peak in their economic and investment cycles.
So what to make of Culture Trip, an online travel magazine, which said Tuesday it had raised $80 million Series B funding round from investors? The round is one of the biggest-ever financings for a travel media start-up.
Czech private investment fund PPF led the round. PPF is the $40 billion investment arm of PPF Group, a conglomerate with 170,000 workers. Culture Trip has raised about $102 million to date, it said, after a seed funding of $2 million in 2015 and a Series A round in late-2016 led by PPF.
The goal is to expand the editorial website and mobile app into an online travel agency in summer 2018.
Soon after, it intends to sell
