Mr and Mrs Smith Joins Tours and Activities Rush With SideStory Acquisition
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Trips, experiences, tours, activities – you call them what you like, travel brands want a bigger piece of the sector. For plenty of companies, it's no longer just about the flight or hotel.
Boutique hotel booking site Mr and Mrs Smith has become the latest travel company to make a deeper move into the tours and activities space.
The company, which was set up by wife and husband team Tamara Heber-Percy and James Lohan, has bought London-headquartered trips marketplace SideStory for an undisclosed amount.
SideStory currently offers tours in
