Skift Take

This week's tourism news is all about cruising. News Editor Hannah Sampson reported from the Seatrade conference on overtourism, breaking cruise stereotypes, and the pitfalls of focusing exclusively on millennials.

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines tourism.

For all of our weekend roundups, go here.

>>The CEO of Royal Caribbean Cruises knows millennials are in the market to create memories — and with the largest cruise ships in the world, he is well-positioned to deliver what those passengers want: Royal Caribbean Is Convinced It Has the Smarts to Woo Millennials

>>Skift is excited to reveal our Pre-Evening Opening Event venue in Berlin. Want to be where the action is? Register for Skift Forum Europe today: Opening Event Venue for Skift Forum Europe Revealed

>>Here’s a concept you are likely to hear more about soon: silo travel. It’s all about going to a place for a very specific reason, and luxury travelers are all over it: Luxury Travel Is Becoming Even More Specialized

>>As much as cruise lines don’t want to take responsibility for contributing to overtourism, there’s no denying that they flood destinations with thousands of visitors in a short time. The fact that they are discussing ways to do that more thoughtfully is a good step: Cruise CEOs Want to Ease Overtourism Without Taking Blame

>>Luxury travel advisors tell us clients are getting super-specific when it comes to certain destinations. It seems “the same as everyone else” just doesn’t cut it anymore: Luxury Travel Agents See Demand for Vacations Based on Specific Themes

>>Virgin Voyages is emphatic about being a different kind of cruise player while planning to sail from the world’s busiest cruise port to the most popular destination. The difference will be in the details, and we’re still waiting for most of those: Virgin Voyages Is Counting on Its Brand to Win Over Cruise Skeptics

>>One thing we know about millennials is they don’t like to be pigeonholed. Was a millennial-focused cruise line something they really wanted? It looks like the answer is no. Joon, of Air France notoriety, take note: River Cruise Line Uniworld Gives Up on Millennial-Only Rule for New Brand

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Tags: tourism, Travel Trends, trends roundups

Photo credit: A Carnival cruise ship docked in Nassau on January 11, 2011. Cruise CEOs are starting to talk more seriously about how their companies contribute to overtourism. Aaron Keene / Flickr

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