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Media and PR

The Slow Fade: Why Consumer Travel Media Is Obsolete

As someone who has devoted all of my life to media, it pains me to say this: consumer travel media, in its current incarnation, is dead. The world has changed, and it’s time for us to move on.
Hotels

Q&A: Accor’s Maud Bailly On How Sofitel Is Redefining Luxury Hospitality

There’s no one-size-fits-all approach to luxury hospitality, but Accor believes it’s up to major brands in the space to push the envelope. After a major rebranding, Sofitel has taken up the mantle of redefining luxury by investing heavily in team training, taking a stand for sustainability, and more.
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Ground Transport

3 Ways Ground Transportation Can Benefit From AI

Ground transportation stands to gain significantly from AI adoption as a means to free itself from legacy tech constraints. AI enhances efficiency by optimizing routes, managing fleets, and reducing fuel consumption, while also boosting customer satisfaction.
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Tourism

Q&A: How Abu Dhabi Plans to Capture the Underexplored Travel Market

As traditionally popular destinations buckle under the pressure of overtourism, Abu Dhabi is cleverly positioning itself as the smarter alternative for discerning travellers who value meaningful engagement.
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