New Skift Research Report: The State of Tours and Activities 2018
Skift Take
The digital revolution has finally come for tours and activities. Our latest research report dives into challenges for this fragmented sector as it shifts increasingly online and to mobile, but highlights the potential market opportunity for a very diverse, experiential space.
Today we are launching the latest report for our Skift Research subscribers, The State of Tours and Activities 2018.
The tours and activities segment is the third-largest in the travel industry after flights and accommodations, accounting for around one-tenth of global travel revenue and growing. Estimates show that the tours and activities segment drove approximately $135 billion in revenue globally in 2016, and could reach as much as $183 billion by 2020. Many in the global travel industry see the segment as a new frontier, particularly when it comes to the untapped potential of online bookings. They are hopeful that tours and activities will follow the same trajectory
