Brand USA’s Streaming TV Channel and 9 Other Tourism Trends This Week
Skift Take
This week in tourism news, international visitor spending in the United States is down, but Brand USA is amping up its new streaming TV channel to boost engagement.
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines tourism.
For all of our weekend roundups, go here.
>>A genius marketing move or a waste of money that's more flashy than effective? That's the debate that many destination marketers are likely having as they wonder if Tourism Australia's ad will be a huge win or a major interception: Tourism Australia’s Super Bowl Ad Launches Its Largest U.S. Marketing Campaign to Date
>>See if you can r
