New Skift Research Report: WeChat Strategies for Global Travel Brands 2018
Skift Take
WeChat may be key for travel brands and destinations looking to appeal to Chinese outbound travelers. However, brands need to go beyond simply copying and pasting content from western social media to see the kind of payoff they are hoping for.
Today, Skift Research launched its latest report, WeChat Marketing Strategies for Global Travel Brands 2018.
As Chinese outbound travel continues to rise, this high-spending segment of travelers is increasingly appealing to travel brands and destinations worldwide. China’s number one super app, WeChat, boasts nearly one billion monthly active users, according to a report by its parent company Tencent. With this large user base, the app holds a lot of potential for travel brands looking to unlock this market. However, without a thoughtful WeChat-specific strategy, travel brands are unlikely to see much of a payoff from having a presence on the platform.
In this report, we outline strategic considerations and best practices for travel brands interested in joining the platform based on interviews with more than a dozen WeChat experts in travel, as
