Ctrip-Backed Chinese Booking Sites Plan Merger and 5 Other Digital Trends This Week

Skift Take
This week in digital news, Ctrip, China's largest online travel agency, is making moves to expand its reach. TripAdvisor's CEO is aiming for the same thing through mobile engagement.
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends.
For all of our weekend roundups, go here.
>>TripAdvisor will continue fighting to get a bigger piece of the online travel booking pie in 20