Hooters Franchisee Looks to the Blockchain to Drive Interest in Its Loyalty Program
Skift Take
Interest in cryptocurrency and blockchain technology has never been higher, so this is more a smart marketing play than technological advancement.
Cryptocurrency has dominated headlines the last few months — it's up… it's down… what is it, exactly? Bitcoin, perhaps the most well-known form of cryptocurrency, is built on blockchain technology: a decentralized network that acts as a ledger — anyone can update the ledger, as long as they play by the rules. The technology is in its early days, but has the potentially to dramatically change many industries — travel included. (For more on this,
