New Skift Research Report: A Deep Dive Into the Google Travel Ecosystem 2018
Skift Take
Without question, Google will continue to aggressively grow its multi-billion dollar advertising business by securing stronger direct relationships with both the supplier and the traveler.
We are launching our latest Research Report, A Deep Dive Into the Google Travel Ecosystem 2018. In this report, we dig into Google's full suite of advertising channels and travel search and booking features, to give our subscribers a better sense of how this technological ecosystem will impact their businesses.
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In short, we see Google as the most relevant and disruptive company in travel today. Directly or indirectly, Google touches just about every travel brand that has any online presence. You're either spending with Google on advertising or you lean on Google products to drive traffic to your storefront. Google has always played a pivotal role in travel, since the early days of search. Now, travel ad spend accounts for a significant portion of the company’s total ad revenue, about 12 percen
