Expedia CEO Declares Company’s Global Land Grab Is Nearly Over and 12 Other Digital Trends This Week


Skift Take

This week in digital news, Expedia shared its strategy. The online travel giant said it's focusing on countries where it already has roots. It also signed its second loyalty-enrollment deal with a hotel chain, and evaluated its approach for Egencia.
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends. For all of our weekend roundups, go here. >>Start 2018 out right with Skift Research. Gain access to Reports, Data Sheets, and Analyst Sessions at our lowest rate ever when you purchase an Annual Subscription now — Act fast for exclusive end-of-year savings! Ring in 2018 With Savings on Skift Research >>Louis XIII Cognac's most recent activation is a great example of how luxury brands are aligning with meaningful causes and influencers to appeal to luxury consumers' growing desire to feel their purchases are part of something bigger than themselves: Luxury Brands Embrace Experiential Marketing to Stay Relevant >>Regionally focused online travel success stories are as ra