New Skift Research Report: The Future of Blockchain in Travel Distribution 2018
Skift Take
Our channel checks and industry data point to a relevant future for blockchain technology in travel distribution. However, proponents will need to move fast in creating compelling applications that perform better than what's already out there.
Yesterday we launched our latest Research Report, The Future of Blockchain in Travel Distribution for our Skift Research subscribers. Numerous reports and articles have now summarized the disruptive potential of blockchain in travel. However, these are typically broad and barely touch on all or many of the various areas where blockchain could permeate travel. We believe that the discussion now needs to get more granular.
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In this report, we dive deeper into the online travel distribution value chain, particularly for hotels, to get a better read on the implications of this technology that promises so much. We offer data on distribution mix by distribution channel, cost of acquisition by channel, current and forward-looking adoption rates of blockchain by the travel industry, hotel advertising spend by d
