Video: Facebook Chief Creative Officer Thinks Virtual Reality Is a Low Priority
Skift Take
It's not surprising that the chief creative officer of Facebook thinks travel companies should get smarter about using — and ostensibly advertising on — Facebook products. But he also adds insight on why mobile is so crucial for travel companies to master and why virtual reality is less important.
Virtual reality has earned a lot of buzz even as travel companies struggle to make the most out of the technology.
Mark D'Arcy, vice president and chief creative officer at Facebook Creative Shop, doesn't think they should struggle all that much. Speaking at Skift Global Forum this fall, he said virtual reality is valuable to a degree.
"Is it useful? Absolutely. Should you be kn
