Expedia Axes Price-Matching and 9 Other Digital Trends This Week
Skift Take
This week in digital news, we concentrated on Expedia. The online travel agency axed its price-matching guarantee and CEO Mark Okerstrom has a plan to become number one in the sector.
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends.
For all of our weekend roundups, go here.
>>Group hikes, river cruises, and other multi-day tours are still primarily booked offline through travel agents or direct with the operators. But future bookings of these tours will likely be digital despite the complexity. It's a tough sector, and TourRadar hopes to be well-positioned as the trend gains ground: TourRadar Raises $10 Million as Solo Female Travelers Turn to Tour Bookings
>>Expedia's move seems odd, as hotel chains ramp up their direct-booking campaigns that include best-price