TourRadar Raises $10 Million as Solo Female Travelers Turn to Tour Bookings
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Group hikes, river cruises, and other multi-day tours are still primarily booked offline through travel agents or direct with the operators. But future bookings of these tours will likely be digital despite the complexity. It's a tough sector, and TourRadar hopes to be well-positioned as the trend gains ground.
The multi-day tour market — think river cruises, group bicycling tours, and hikes up Mount Kilimanjaro — is growing but, like a lot of other areas in the sector, it remains mostly offline.
Solo female travelers appear to be turning to group travel in larger numbers, and one consumer site specializing in multi-day tours is trying to position itself to take advantage of the trend.
TourRadar, which specializes in these several-day tours, announced that it raised $10 million in a Series B funding round.
Endeit Capital led the investment, with existing investors Cherry Ventures and Hoxton Ventures also participating.
Founded in 2010, the Vienna, Austria-based company has raised $18 million to date. It plans on using its latest funding to double its headcount, from its current 85 full-timers, mainly by hiring technical and product worker
