New Skift Research: U.S. Experiential Traveler Trends 2018


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The data collected from our second annual Experiential Traveler Survey presents a deep dive into the mindset of the modern traveler. We dig into their values, attitudes, travel behavior, and more.
Today we are publishing the full results of our second annual U.S. Experiential Traveler Survey. In our report entitled, U.S. Experiential Traveler Trends 2018: Skift Research’s Annual Survey & Data Analysis on Traveler Behavior, Motivations & Preferences. we take a statistical look into the following attributes of the avid U.S. traveler: Domestic and international trip incidence Travel motivations and trip planning Top motivators for leisure travel Personal values about wellness and well-being Incidence on rental accommodations across brands Preferenc