Trivago Launches a Subsidiary to Sell Hoteliers on Its Business Tools
Skift Take
Trivago, its parent Expedia, and Booking.com all want to provide business services to hotels. It's easy to see the potential value to resource-strapped hotel managers. Still, many hoteliers remain suspicious of these giants.
In the past few years, global online travel giants Expedia Inc. and the Priceline Group have been digger deeper into the hotel industry with a slew of new services mostly for small and independent properties.
In 2015, Priceline created a new unit called BookingSuite with paid services to help hoteliers manage their businesses. Soon after Expedia began offering services, including promises of more insights into how to set rates and maximize online distribution.
Now, we have another sign of just how interested online travel businesses are in pursuing this strategy of deepening their ties with hotel partners. Expedia-backed hotel-search company Trivago said it has formally reorganized its operations to create a subsidiary that focuses on the marketing, sales, and maintenance of its business software services and technologies that are used by hotels to improve booking.
It's the first online travel player to commit to this type of initiative by formally creatin
