Skift Research Survey Preview: Travelers Value Activities More Than a Luxe Room
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The upcoming 2018 Experiential Traveler Report will present a deep dive into the mind of the modern traveler. Here's a sneak peek of our survey results.
The concept of “experiential travel” has become nearly ubiquitous, yet many in the travel industry continue to grapple with what exactly this term means, and how they can maintain their appeal to this customer base.
It gets especially tricky as this group's desires, and the world in which they travel, continue changing rapidly.
In its second year, Skift’s Experiential Traveler Survey aims to understand the mindset of modern travelers, and this group in particular, by diving into their behaviors, motivations, and preferences. Results and analysis of the 2018 survey will be made available in a Skift
