U.S. Millennials Travel the Most but Gen Z Is on the Rise
Skift Take
Generation Z prioritizes international travel and special events more than its older counterparts. Generation Z members also have the least amount of money to spend on travel, for now. When have we heard this all before? A decade ago, about Millennials.
The behavior of millennials garners plenty of attention, but Generation Z is growing in importance for travel marketers. These highly digital and eager travelers are beginning to enter the workforce, and they want to travel the world right now.
Expedia Media Solutions, Expedia's advertising arm, polled 1,001 U.S. travelers who booked a trip online in the last year on their behavior and preferences. Results show that millennials (ages 24 to 35) tr
