Expedia Wants to Loosen Google’s Travel-Advertising Grip and 10 Other Digital Trends This Week


Skift Take

This week in digital news, we thought about new beginnings. Expedia's new CEO wants to chip away at Google's dominance and Expedia-supported Despegar successfully launched an IPO.
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends. For all of our weekend roundups, go here. >>While some may disagree, we believe that Google is not becoming an online travel agency. It certainly could do so, but its travel business is already massive and highly profitable. We estimate it will generate around $14 billion in revenue in 2017, and will grow at over 20 percent per year for the foreseeable future: Google Travel Is Worth $100 Billion — Even More Than Priceline >>Booking.com has long experimented with vacat