Priceline Bought Momondo and That Was Far Different From Ctrip's Skyscanner Acquisition
Skift Take
Priceline's acquisition of Momondo strengthens Kayak in regions where it had less market share, including the UK, Nordics, and Russia. Keeping Momondo out of the hands of a rival, or a potential one, also protects the Kayak brand and Priceline as a whole.
Earlier this week, we launched the latest report in our Skift Research service, A Deep Dive Into Priceline’s Competitive Position in Travel 2017.
Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend.
Unlike when Ctrip acquired Skyscanner, which was already quite profitable, Priceline buying Momondo was a much different type of acquisition. In 2016, the Momondo Group generated 90 million pound
