Lola Pivots to Business Travel and Rebrands
Skift Take
Lola's pivot to business travel makes a lot of sense from a financial perspective. One has to wonder, however, whether the small company will be able to attract customers in the crowded corporate travel marketplace.
Lola, the latest brainchild of Kayak co-founder Paul English, has quietly pivoted away from leisure travel to become a business travel booking tool.
English announced the rebranding on Twitter Thursday (then removed the tweet in favor of a colleague's tweet), after hinting at the change during a conference appearance in May.
English explained the pivot more fully in a Medium post published in May, citing the reality that the app was simply more sticky with business travelers.
"There were really two key learnings from our customers that struck me the most," wrote English of his experience with Lola so far. "First, was that some travelers want self-service options to book their own trips rather than relying on our agents to take care of everything for them. They still want human travel agent help, but only when they need it.
