Travelport Signs MakeMyTrip Deal as the India Online Travel Agency Diversifies Its Distributors for Now
Skift Take
Travelport's distribution deal with India's largest online travel agency suggests that it can punch above its weight. But Travelport still faces a struggle against its much larger competitors.
Travelport is the smallest of the travel distribution middlemen companies with its $1.83 billion market cap. But a significant deal it signed with India's largest online travel agency, MakeMyTrip, suggests it is still fighting to be a vital player.
Travelport announced Wednesday that MakeMyTrip will use its platform for receiving content distributed from airlines, hotels, and other suppliers worldwide. This is notable in that MakeMyTrip commands a 41 percent share of the Indian market for online travel bookings, according to analysts at Deutsche Bank.
MakeMyTrip has used Amadeus as its sole global distribution provider since 2009 but in January MakeMyTrip acquired competitor Goibibo, which is a Travelport customer.
Earlier this year, as a combined entity, MakeMyTrip reported in financial filings that its group used both Amadeus and Travelpor
