Flight-Search Company Vayant Travel Sold to PROS for $35 Million
Skift Take
Vayant is a tech vendor that has never caught the imaginations and wallets of travel companies to the same degree as a few of its peers have. This has all the attributes of a soft landing.
PROS (Pricing and Revenue Optimization Solutions), a cloud software company, has bought Vayant Travel Technologies, a privately held flight-search technology vendor, for $35 million in cash.
It is not known how much money Vayant has raised since its founding in 2007. It attempted to raise $3 million a year ago, and had Series A and B rounds of an undisclosed amount, according to Crunchbase.
In the past, investors in Vayant have included reportedly Neveq and Cape Capital and, reportedly, Lufthansa, but it isn't known if these were still investors as of the close of this transaction.
Executives say that Vayant’s shopping, pricing, and merchandising technology complements PROS artificial intelligence (AI)-based dynamic pricing and revenue management tools.
PROS, a 1,100-employee public company based in Ho
