Chefs+Tech: The Not-So-Quiet Power of a Strong Restaurant Website
Skift Take
It's easy to overlook the importance of a well-designed and useful website in an age of social media hype, but a restaurant's website is the one true place the business has total control of the message.
Editor's Note: In September we announced that Skift was expanding into food and drink with the addition of the Chefs+Tech newsletter.
We see this as a natural expansion of the Skift umbrella, bringing the big-picture view on the future of dining out, being fanatically focused on the guest experience, and at the intersection of marketing and tech.
We publish C+T twice weekly.
The Not-So-Quiet Power of a Strong Restaurant Website
Last week when Adobe announced its plans to kill Flash, the internet responded with a whole lot of jokes about bad restaurant websites. And for good reason; there are plenty of restaurants with sites that are just plain awful — Flash design, auto-play music, and outdated menus included. Enter BentoBox, a service aimed specifically at restaurant owners that helps them build and maintain robust, well-designed, up-to-date websites that can also serve as revenue drivers. Founder and CEO Krystle Mobayeni, fresh off of the announcement of a $4.8 million Series A round of funding, shares her company, its vision, and the real difference a good website makes
