Tourico Holidays Tunes Up Its Technology After Hotelbeds Merger
Skift Take
The wholesale travel sector is under pressure from shifts in how hotel companies distribute their rooms. Tourico's new tech for agencies and airlines may help boost sales and margins in the face of these trends.
This spring Tourico Holidays, an Altamonte Springs, Florida, wholesale travel brokerage company, was acquired by the bedbank business unit of Hotelbeds Group, a Majorca-based travel trade services business.
Tourico and Hotelbeds are best known for their work in the wholesale business, in which middlemen essentially buy large hotel room blocks at volume discounts and then pass along the discounted prices for resale by agencies and other sellers of travel, such as Monarch Airlines's vacation package business.
On Tuesday, Tourico Holidays revealed a tech upgrade that hints at the ambitions of the combined operation.
The platform aims to boost inventory accuracy and highlight hotel deals with the highest profit margins. The tool also introduces an interactive dashboard with detailed monthly reports,
