New Skift Research Report: A Deep Dive Into Ctrip and the China Online Travel Market 2017
Skift Take
This report represents the launch of our coverage of Asia, offering insights into both Ctrip and the online travel market more broadly.
Today we are launching the latest report for our Skift Research subscribers, A Deep Dive into Ctrip and the China Online Travel Market 2017.
For this report, we traveled to Shanghai and interviewed the CEO, CFO, and COO of Ctrip, the CFO and head of China for Ctrip’s Skyscanner, attended ITB China, met with hotel executives, spoke with top private equity investors focused on the China travel market, and stopped by Shanghai Disneyland to gauge how a Western brand can successfully penetrate the market via partnership and respect for local culture.
This resulting analysis is as much a deep dive into Ctrip’s operational and strategic outlook, as it is an assessment of the Chinese travel market overall. Strong economic growth in China over the past decade has led to a rise in the middle class, a boom in domestic leisure travel, and more recently, a robust outbound market that has become the largest in the world.
Preview and Purchase
In the first section of the report, we dig into Ctrip’s strategic initiatives, provide our expectations for its financial results, offer a valuation framework, and discuss Ctrip’s M&A strategy and key investments. To get a better sense of trends beyond what is provided in public financial statements, we partnered with both YipitData and ForwardKeys.
The former provides hotel data on reservations, rooms, and properties broken down by country or region. The latter gives outbound and i
