News

Theaters and arenas are becoming year-round brand real estate for airlines targeting premium customers. Whether that presence pays off in bookings, rather than just awareness, remains to be seen.

The island nation draws 1.2 million tourists a year — mostly from Europeans on all-inclusive packages. That won't change overnight, but it may bring awareness to Americans who struggle to place the island nation on a map.

Durable travel tech is forged by hard operating conditions, not venture capital and conference circuits, and Turkey is the proof.

According to the U.S. Travel Association, hotel demand in Puerto Rico grew by 7.6% year-to-date through April. Plus, hotel development news.

The 2026 FIFA World Cup is turning entire destinations into activation platforms for sponsors, communities, and events. The lessons may outlast the tournament.

Marriott outspent every hotel brand on national TV, yet Airbnb's World Cup ads have out-reached Marriott's so far. Marketers should note that focus, rather than budget, wins marquee experiences.

Whether or not travelers trust AI would almost be irrelevant to OTAs if the LLMs don't trust them enough to surface their inventory for discovery. The contest is on behind-the-scenes battle to become the LLMs' OTA fave.

With other investors sitting on the sidelines, Noble is buying hotels from REITs and overleveraged owners at a discount — and betting that extended-stay demand will outlast the current rate headwinds.

The UAE is running two recovery tracks at once — emergency incentives to plug a war-driven demand hole and multibillion-dollar infrastructure bets. The gap between those timelines is the story.

The revised system adds undercover inspections and steeper penalties for hotels that overcharge guests. Plus, more hotel deal and development news from APAC.

The CEO signs off on incentive travel. But it’s the CFO who signs the check.

India's business travel boom gives Booking.com a rare chance to grow two businesses at once — corporate bookings today and leisure loyalty tomorrow.