Etraveli Gets New Owner in Push to Dominate European Online Booking
Skift Take
Etraveli was sold for more than twice what it fetched just a year and a half ago. That's an impressive trajectory — and it looks like all parties are invested in continuing that kind of growth.
A month after news emerged that Chinese travel giant Ctrip was considering a bid for Etraveli, the Nordic online travel site has been snapped up by someone else.
CVC Capital Partners, a global private equity firm with headquarters in Luxembourg, paid 508 million euros, or more than $565 million, for Etraveli in a deal announced Tuesday.
That's significantly higher than the purchase price the last time the travel company changed owners: German media company
