Welcome to a New Look for Our Newsletters

If you’re viewing this, you likely got here from one of our daily newsletters.

In that case, you’ve most likely already noticed that our newsletters have received a much-needed facelift. We have the same great content with a brand new look.

It’s no secret that here at Skift, we firmly believe email is the most powerful tool we have to share our content with you, our valuable Skift readers. Because of that we’ve been working hard behind the scenes to design our newsletters in a way that makes them easier for you to read on whichever device you choose.

The major updates we made are all to benefit you:

Our newsletters are completely mobile-optimized.

No more squinting, zooming, or scrolling. Pop open our newsletters on your computer, tablet, or phone and we promise you’ll get the news you need no matter how you’re viewing us or where you are in the world.

Larger fonts and larger images will make it easier for you to consume our news, reports, and insights.

At Skift, we’re experts at bringing you the breaking news and long-form analysis you need to succeed in this industry. Now our newsletters reflect and highlight those stories that need to be read to start your day, with larger fonts and images to direct your attention.

Our new newsletter-specific color schemes and branding will help you distinguish between our different sector offerings.

If you didn’t know (let’s face it, you should know), we have seven different newsletter offerings catering to:

• Daily travel news readers
• Once per week travel news readers
• Business loyalty readers
• Corporate travel readers
• Meetings/events readers
• Luxury travel readers
• And those readers obsessed with all things food innovation

With our newsletter redesign, we wanted to make it easier to distinguish between the different types of stories we do so the minute you open your inbox you know which sector you’re diving into. And if you see a newsletter here that you are interested in and aren’t subscribed to, now is a great time to do so.

Our unwavering promise to you is that our content comes first. I tell everyone at Skift that our edit team is and will always be our bread and butter, but as we grow, we plan to continue to innovate our products and designs to cater to how our audience is consuming our insights.

We’d love to hear your feedback. Give me your worst at [email protected].