Lola Travel App Will Pivot to Target Business Travelers
Skift Take
Paul English was pretty candid about the limitations of his initial idea and equally excited about the potential of tapping into the corporate travel world. The "travel agent in your pocket" approach was never going to be big for the average consumer and targeting businesses seems much more sensible.
Kayak co-founder Paul English’s consumer-facing mobile app Lola has proved a hit with investors since launching in 2015, raising $43 million, but his dream to reinvent the travel agent business has smashed into the reality of today’s consumer landscape.
Speaking Wednesday at the Phocuswright Europe event in Amsterdam, English said the company would be pivoting to focus on those that travel frequently such as corporate users.
Version one of Lola appeared in the Apple app
