TripAdvisor to Open Branded Retail Store at Raleigh-Durham Airport

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The TripAdvisor store would be your go-to place to purchase a TripAdvisor Reviewer or Bubbles T-Shirt with all five bubbles. The retail effort could help get TripAdvisor out of the bubble in which consumers think it's just a review site.
TripAdvisor is expected to soon reveal whether it will return to TV advertising this year, but a modest branding exercise of a different sort is under way: The company will open a TripAdvisor-branded store at Raleigh-Durham International Airport.
The TripAdvisor store is part of an overhaul of retail shops in Terminal 2 at the