Kayak Tries a Fresh Way to Display Basic Economy Fares in Metasearch
Skift Take
We'll need time to see if Kayak's new drop-down boxes for comparing basic versus full-service tickets do the trick for consumers, who may still be confused, and for airlines, which may want tighter control over retailing.
When airlines created basic economy fares, they gave price-comparison companies a headache. How can you compare tickets side-by-side on price when one ticket includes, say, the right to stow a bag overhead and another doesn't?
Kayak, the travel metasearch company owned by Priceline Group, has come up with an answer — the first of many.
Consumers searching for flights on Kayak's flagship product, the U.S. desktop browser-based version, have begun to see the basic economy seats offered by three major U.S. airlines displayed in search results.
Last month, Americ
