Viator Is the Top Digital Player in Tours and Activities
Skift Take
In an increasingly competitive segment of travel, Viator retains its positioning as the most popular platform and a significant revenue generator for Tripadvisor.
Last week we launched the latest report in our Skift Research Reports service, State of Tours and Activities Tech 2017.
In our latest report we explore the state of tours and activities, the key players and the untapped markets. While the sector has seen the shift towards online take place, challenges still remain for distributors and OTAs looking to establish themselves in the segment.
Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend.
Despite numerous inroads in the past few years, the tours and activities market remains fragmented. Tours and activities suppliers use a variety of booking management systems,
