5 Charts Showing the Untapped Potential of 360-Degree Video in Travel Planning
Skift Take
We're still in the early days of 360-degree video but consumers who have tried it out are excited to try more. This video format could help keep brands more honest in their marketing and help travelers manage their expectations.
Travel brands in 2017 have more tools than they did a year ago to give travelers a preview of what to expect. While most travelers haven't tried 360-degree or virtual reality videos, many say they have an open mind about their being useful in the trip-planning process.
That's according to a survey from digital advertising company YuMe, which asked more than 800 U.S. consumers online in August 2016 for their thoughts on a variety of immersive video formats including 360-degree video. Respondents were ages 18 to 54 with some 39 percent, 36 percent and 26 percent of respondents identifying as millennial (ages 20-35), Gen X (ages 35-50) and Baby Boomer (ages 50-plus), respectively. About 86 percent of respondents said they had heard of either 360-degree video, virtual reality, or aug
