2016 Archives

Smarter, more advanced technology is entering mainstream discussion in 2016, so event planners and everyone else in the meetings industry should embrace that 100% and stop talking gibberish about how "meetings are about people." We know that, but people today use technology.

In the Post-App Economy, messaging services are providing companies with the ability to respond to their customers with authentic, and personalized interactions.

These are the newest travel startups from AngelList vying for travelers’ interest and investors’ attention.

When planning marketing campaigns for the LGBT community it's important to remember that each letter of the acronym represents a different identity. Each identity has its own travel preferences just like any other group, from where they prefer to stay to where they like to spend their money.

For a legacy brand like National Geographic, changes are coming fast and furious as it attempts to secure its place in modern media.

This likely will be a year of building out what TripAdvisor already has in hotel Instant Booking, vacation rentals and tours and activities. One big challenge will be how to focus effectively in so many huge areas simultaneously without some getting short shrift.

The FreemanXP TrendLab research provides a good example of experiential event marketing, as well as how companies can leverage their industry knowledge to develop a sellable product.

America's transportation infrastructure is in serious need of help. At this point, only Democratic candidates have articulated substantive proposals for fixing it.

For Andrew Zimmern, food has always been the filter through which he discovers and explores destinations around the globe. As culinary tourism evolves, so do business strategies across all sectors of travel that are using food as the a magnet to attract travelers.

The travel startup scene is littered with the corpses of social trip-planning services. But Foursquare's check-ins are a gold mine of data, and it's smart enough that it knows this is a nice-to-have feature, not a business in itself.